OUR HISTORY

THE EXPLOSION BROUGHT BY THE 90'S

At the beginning of the system change, the company at that time also changed its form, so we became a limited company for the first time. But not only this change came, but also the first major move, as we outgrew the then room-sized basement premises. It became necessary to create a bigger home for the production of cosmetics in order to keep up with the orders. The 90s brought the period of flavored, colorful, odorous cosmetics. Everything that was in demand at the time was produced, starting with the sour cherry jelly. We constantly followed trends and innovations - as it is no different today - and tried to be among the first to offer solutions to renewed needs. The first major move and expansion also took place. In the meantime, Petra's own brand, which has been on the market ever since, was created, the sales of which grew rapidly. In addition to Private Label manufacturing of cosmetics, we also tried to strengthen our own line. Due to the explosive increase in demand, we joined a larger network so that we can sell our cosmetics with full territorial coverage. Unfortunately, this also led to the loss of the company in the early 2000s.

STARTING FROM THE LUGGAGE RACK OF A ZGIGULI

Our history goes back to 1981, when even before the regime change, cosmetic products were only manufactured by one company in our country. Purchasing raw materials was difficult, and there was no one to supply the beauticians. Pharmacies occasionally mixed cosmetic creams, but they also suffered from a constant lack of raw materials. In this situation, at the first opportunity when it was possible to create private enterprises, KEDO started its journey under its then name. In the development of cosmetic creams and masks, the primary target audience was beauticians, as they had the greatest demand for creams at that time. The raw materials were mainly obtained from pharmacies. From the very beginning, sales ran on a separate thread, we cooperated with a married couple who, in their spare time, transported the manufactured products in the trunk of their Zsiguli to the target audience. Exhibitions also started around this time, so we were regularly found at the University of Technology and Vigado, among others. We have always considered it important to develop ourselves, so our owner, a chemical engineer, who was responsible for the production of cosmetic formulas and the production of cosmetic products, regularly attended courses for beauticians in order to master the profession as deeply as possible.

In 2009, we came across the plot that is still in use, which was rebuilt and expanded as part of the Rural Development grant. In 2011, we permanently moved from Mende. However, our number of employees continued to grow, as did the number of our partners, so in 2017, 2019 and 2023 we expanded our factory building, creating more and more warehouses, laboratories and production premises. At the beginning, our floor area in Péteri was 800 square meters, while now our cosmetic plant has grown to twice that size. The same can be said about the number of employees. In 2019, there was a change of management for the first time since the beginning, when Péter Dominus T. took over the management of the company from the elder Péter Dominus. With this, the company remained in the family for whom the most important things have always been their partners and development. Thus, we are constantly working to maintain the background that allows us to serve our partners with the best quality and as flexibly as possible.

AND THE ROAD TO OUR CURRENT PLANT

The demand for our products remained, the relationship with our partners was close, so trusting in us, they wanted to continue to order exclusively from us. This helped the current KEDO to be established immediately and to continue the production of cosmetic products undisturbed, now on Street Pest and later on Mende. In the middle of the 2000s, several leading brands, which were private labe manufacturing to us, arrived with new big releases, so the expansions were continuous. Even the crisis could not throw us off balance at that time, we were lucky to say that we managed to maintain our stability and get through this period with ease. Both the limited absorption capacity of the domestic consumer market and the changes brought about by joining the EU made it necessary to open up to new markets. The market expansion strategy defined in 2004 was completed by 2008. This year, sales of both our own and private label products began in Sweden, Germany, Switzerland, France, and Spain, and the products we manufacture also reached such distant countries as the USA, Vietnam, and Australia.

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