{"id":899,"date":"2023-11-11T11:44:56","date_gmt":"2023-11-11T11:44:56","guid":{"rendered":"https:\/\/kedo.hu\/?page_id=899"},"modified":"2026-04-15T19:13:39","modified_gmt":"2026-04-15T19:13:39","slug":"tortenetunk","status":"publish","type":"page","link":"https:\/\/kedo.hu\/en\/tortenetunk\/","title":{"rendered":"Our history"},"content":{"rendered":"
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OUR HISTORY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"\"<\/figure>

THE EXPLOSION BROUGHT BY THE 90'S<\/h2>

At the beginning of the system change, the company at that time also changed its form, so we became a limited company for the first time. But not only this change came, but also the first major move, as we outgrew the then room-sized basement premises. It became necessary to create a bigger home for the production of cosmetics in order to keep up with the orders. The 90s brought the period of flavored, colorful, odorous cosmetics. Everything that was in demand at the time was produced, starting with the sour cherry jelly. We constantly followed trends and innovations - as it is no different today - and tried to be among the first to offer solutions to renewed needs. The first major move and expansion also took place. In the meantime, Petra's own brand, which has been on the market ever since, was created, the sales of which grew rapidly. In addition to Private Label manufacturing of cosmetics, we also tried to strengthen our own line. Due to the explosive increase in demand, we joined a larger network so that we can sell our cosmetics with full territorial coverage. Unfortunately, this also led to the loss of the company in the early 2000s.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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STARTING FROM THE LUGGAGE RACK OF A ZGIGULI<\/h2>

Our history goes back to 1981, when even before the regime change, cosmetic products were only manufactured by one company in our country. Purchasing raw materials was difficult, and there was no one to supply the beauticians. Pharmacies occasionally mixed cosmetic creams, but they also suffered from a constant lack of raw materials. In this situation, at the first opportunity when it was possible to create private enterprises, KEDO started its journey under its then name. In the development of cosmetic creams and masks, the primary target audience was beauticians, as they had the greatest demand for creams at that time. The raw materials were mainly obtained from pharmacies. From the very beginning, sales ran on a separate thread, we cooperated with a married couple who, in their spare time, transported the manufactured products in the trunk of their Zsiguli to the target audience. Exhibitions also started around this time, so we were regularly found at the University of Technology and Vigado, among others. We have always considered it important to develop ourselves, so our owner, a chemical engineer, who was responsible for the production of cosmetic formulas and the production of cosmetic products, regularly attended courses for beauticians in order to master the profession as deeply as possible.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/figure>

2009-ben akadtunk r\u00e1 a jelenleg is haszn\u00e1lt telekre, amit a Vid\u00e9kfejleszt\u00e9si p\u00e1ly\u00e1zat r\u00e9szek\u00e9nt siker\u00fclt \u00e1t\u00e9p\u00edteni \u00e9s kib\u0151v\u00edteni. 2011-ben \u00edgy v\u00e9gleg \u00e1tk\u00f6lt\u00f6zt\u00fcnk Mend\u00e9r\u0151l. A l\u00e9tsz\u00e1munk viszont tov\u00e1bbra is n\u0151tt, ahogyan a partnereink sz\u00e1ma is, \u00edgy 2017-ben, 2019-ben \u00e9s 2023-ban is b\u0151v\u00edtett\u00fck \u00fczem\u00fcnk \u00e9p\u00fclet\u00e9t, egyre t\u00f6bb rakt\u00e1rak, labort \u00e9s gy\u00e1rt\u00f3helyis\u00e9get hozva l\u00e9tre.\n\nAlapter\u00fclet\u00fcnk P\u00e9teriben a kezdetkor 800 nm-es volt, m\u00edg mostanra a dupl\u00e1j\u00e1ra n\u0151tte ki mag\u00e1t kozmetikai \u00fczem\u00fcnk. Ugyanez mondhat\u00f3 el a l\u00e9tsz\u00e1mr\u00f3l is.\n\n2019-ben a kezdetek \u00f3ta el\u0151sz\u00f6r t\u00f6rt\u00e9nt \u00fcgyvezet\u0151 v\u00e1lt\u00e1s, amikor is Dominus T. P\u00e9ter vette \u00e1t a c\u00e9g vezet\u00e9s\u00e9t. Ezzel a c\u00e9g tov\u00e1bbra is abban a csal\u00e1dban maradt, akiknek mindig is a partnereik \u00e9s a fejl\u0151d\u00e9s volt a legfontosabb. \u00cdgy folyamatosan azon vagyunk, hogy fenntartsuk azt a h\u00e1tteret, ami lehet\u0151v\u00e9 teszi, hogy a legjobb min\u0151s\u00e9gben, a lehet\u0151 legrugalmasabban szolg\u00e1ljuk ki partnereinket.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AND THE ROAD TO OUR CURRENT PLANT<\/h2>

The demand for our products remained, the relationship with our partners was close, so trusting in us, they wanted to continue to order exclusively from us. This helped the current KEDO to be established immediately and to continue the production of cosmetic products undisturbed, now on Street Pest and later on Mende. In the middle of the 2000s, several leading brands, which were private labe manufacturing to us, arrived with new big releases, so the expansions were continuous. Even the crisis could not throw us off balance at that time, we were lucky to say that we managed to maintain our stability and get through this period with ease. Both the limited absorption capacity of the domestic consumer market and the changes brought about by joining the EU made it necessary to open up to new markets. The market expansion strategy defined in 2004 was completed by 2008. This year, sales of both our own and private label products began in Sweden, Germany, Switzerland, France, and Spain, and the products we manufacture also reached such distant countries as the USA, Vietnam, and Australia.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

T\u00d6RT\u00c9NET\u00dcNK A 90-es \u00e9vek hozta robban\u00e1s A rendszerv\u00e1lt\u00e1s elej\u00e9n az akkori c\u00e9g form\u00e1t is v\u00e1ltott, \u00edgy lett\u00fcnk el\u0151sz\u00f6r Kft. De nem csak ez a v\u00e1ltoz\u00e1s j\u00f6tt el, hanem az els\u0151 nagyobb k\u00f6lt\u00f6z\u00e9s is, hiszen az akkori szob\u00e1nyi pince helyis\u00e9geket kin\u0151tt\u00fck. Sz\u00fcks\u00e9gess\u00e9 v\u00e1lt egy nagyobb otthon megteremt\u00e9se a kozmetikumok gy\u00e1rt\u00e1s\u00e1nak, hogy l\u00e9pest tudjunk tartani a megrendel\u00e9sekkel. […]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-899","page","type-page","status-publish","hentry"],"yoast_head":"\nT\u00f6rt\u00e9net\u00fcnk - Kedo Eurocosmetics Kft.<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kedo.hu\/en\/tortenetunk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"T\u00f6rt\u00e9net\u00fcnk\" \/>\n<meta property=\"og:description\" content=\"T\u00d6RT\u00c9NET\u00dcNK A 90-es \u00e9vek hozta robban\u00e1s A rendszerv\u00e1lt\u00e1s elej\u00e9n az akkori c\u00e9g form\u00e1t is v\u00e1ltott, \u00edgy lett\u00fcnk el\u0151sz\u00f6r Kft. 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